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advertise your mind !

This Is Your Brain on Advertising

Neuromarketers use sophisticated brain-imaging technology to test consumer response and help clients fine-tune their strategies
An emerging technique called neuromarketing that uses brain scans to measure human response to promotional messages is starting to catch on in Europe—and soon ads may become even more effective at prompting you to pull out your wallet.
Orwellian, perhaps. But for companies looking to fine-tune their promotions and boost sales, neuromarketing offers the enticing prospect of a quantitative way to test the subconscious effectiveness of ads, jingles, and logos before spending big bucks on media placements. That's a godsend for marketers wary of the sometimes unreliable results of focus groups and other field testing.
WHAT LIGHTS YOU UP?
Neuromarketing uses state-of-the-art technologies such as functional magnetic resonance imaging (fMRI), magneto-encephalography, and more conventional electroencephalograms (EEGs) to observe which areas of the brain "light up" when test subjects view, hear, or even smell products or promos. The activity of regions such as the nucleus accumbens, insula, and mesial prefrontal cortex give researchers insight into how consumers respond to specific stimuli.

 Posted By
   
 Name : SANA S.
 Address : executive_calicut , University,kozhikkodu,kerala . www.CAROO.IN
 Email : sale@caroo.in
 Phone : 9605082811
   
  


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